Why you shouldn't pay for technology that doesn't pay you back . . .

Technology is no longer a siloed expense that sports organizations need to consider in the operation of their businesses. Mature sports organizations leverage technology as a central driving force behind the way they grow their businesses and create efficiencies and new revenue streams. By strategically integrating technology decisions into capital and operational investment planning, executive leadership can accelerate growth, reduce risk, and extract labor/cost.

David Nugent has been advising the biggest brands in sports for three decades. As a leading sports business technologist, Nugent helps clients make thoughtful choices about implementing and expanding the technology needed to keep fans engaged, partners happy, and expose previously unavailable revenue streams. In The Business of Sports Technology, he will teach you how to navigate the complex, ever-evolving business technology ecosystem.

Rather than approaching technology from an engineering perspective, Nugent approaches it practically. He deeply cares about the quality of technology development and deployment, but focuses primarily on how technology helps sports organizations make money. That’s why this book is called The “Business” of Sports Technology.

In a battle between business goals and flashy technology, he suggests you choose the business goals every time.

This is the consummate insider’s guide to how sports organizations should think about the way they leverage technology to create efficiency and grow their businesses. It is both a philosophical approach to building the right organizational structure and mindset and the way to set technology projects up for success. The pace of change in sports technology continues to accelerate, but the patterns of success and failure appear evergreen.

Nugent surveys current challenges while providing a peek into the future of technology still being explored and perfected.